Ever wondered how businesses come up with their logos? Well, the three of us wondered about this for ages and ages and ages. We drew ideas and inspirations from other business logos and particularly liked the very clever ones where you have to squint and count to 3 before you figure out the logo. (think 3 people looking at logo…1…2..3…then altogether “Ahhhh”)
So we put our clever minds together and started designing the logo ourselves. We’ve put down several criteria: it has to be kid-centric, pastel-colour (we love pastel colours for kids), something hip, and something we can be proud of. In other words, it has to be perrrfect. Okay, so maybe we can do with a notch lower. It’s just the first try, right?
Colourful: Winston did his usual photoshop magic, and came up with this:
Well? Colorful, yes. World changing? Uh… nah. In the words of that famous Australian movie, “Ah, that’ll do, pig”. All cute and cuddly, but no dice. Try again Winston. And try he did…
This time, the concept is stitching. So, we played around with letters that appear stitched, since we are a clothings/apparel website. Hmm, what is this? This time, it’s not very clear… Maybe there’s a hidden message here somewhere. Or maybe just kinda feels like you need some really good eyeglasses to really understand this… maybe it’s too… deep? Scratch this. We began thinking maybe the stitching is a good thing, but maybe something more with a “natural feel”, like an object we can readily associate with.
This one is a jeans tag, one like you see at the back of your favourite pair of pants. Almost… but doesn’t feel quite right just yet. And so… after another what seemed like centuries, many several tweaks and complaints from Vanessa and Mariel later, Winston came up with this:
Our logo doesn’t really need squinting and thinking but we feel its clever enough and we are very proud of it! Perhaps even change our line of business to oozos….the logo making people? …or not! Ok, guys, one business idea at a time, we always tend to get carried away with business ideas in these meetings!
Anyway, so whats in a logo? Well… the oozos logo has the name (of course!), the colour blue (because we have boys?), stitches (because we are selling clothes), clothesline (because we wash a lot of clothes and drew inspiration from the clothing line), and the clothesline pin (to hold the clothes up?).
Here’s hoping people would like it…